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It was a day of celebration at St. Francis High School, after an early $15,000 investment in the popular messaging app Snapchat paid off big time — the company’s successful initial public offering (IPO) on Thursday left the school with 2 million stock shares worth tens of millions of dollars.

In a letter to the community Thursday, March 2, St. Francis officials announced that the Mountain View private high school is heading into “exciting and humbling times” following the largest U.S. IPO in years. Although the school hasn’t announced the exact dollar amount it has picked up following Snap Inc. going public, the initial offering was set at $17 a share, and closed at the end of Thursday’s trading at $24.48.

It’s through a stroke of good luck and smart planning that St. Francis was able to join early investors back in 2012, said Kevin Makley, the former president of the school. Makley said the school set up a special venture fund for the school — called the SF Growth Fund — in 1990 in order for St. Francis to generate additional revenue. The fund was set up with the help of two Sand Hill venture capitalists, B.J. Cassin and Sam Colella, who were parents of students at the time.

“These guys not only helped start it, they brought in all the monetary resources to get this up and running,” Makley said.

Since then, the small fund has been investing in private companies with varying levels of success over the years, with the biggest success story in 1996 when the school made a $2.1 million return on a $25,000 investment in the company Advanced Fiber. In 2012, one of the growth fund committee members, St. Francis parent Barry Eggers, suggested that the school get in on a deal to invest in Snapchat after seeing his children and other teens at the school using the messaging app.

“The end result is, my goodness, a very successful IPO this morning,” Makley said. “It’s a great, great day for St. Francis, and It’s a dream come true for me and the guys who helped get this going in the first place.”

St. Francis president Simon Chiu said the campus staff have been buzzing with excitement over the news, and that it’s been great to finally share details about the IPO now that the company has gone public. Early news stories had circulated that the school stood to make millions off the company going public, but they weren’t in a position to comment. But on Thursday, even students were picking up on the excitement.

“It’s something that everyone can relate to,” Chiu said. “Most of them probably use Snapchat and have that kind of connection through that.”

So what’s the school going to do with all that cash? Chiu said it will ultimately be up to the school board to decide how to allocate the money, but there are some big-picture plans for how to spend it. The first is to bolster the school’s endowment fund to help fund financial aid for families — something that Chiu called a mission-critical plan.

“We want to make this education accessible to as many students and families as possible,” he said.

The money will also be put towards more resources for faculty and staff, the schools’ “innovative” programs and the school’s buildings and infrastructure.

“The way we’ve described it is that we’re going to be accelerating the work that we do. It’s really going to celebrate the plans that we have in our strategic plan,” he said. “And if we’re good stewards over these resources, then we’re going to maximize this big investment.”

Kevin Forestieri is the editor of Mountain View Voice, joining the company in 2014. Kevin has covered local and regional stories on housing, education and health care, including extensive coverage of Santa...

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  1. I just wanted to shout out to my beloved high school, St. Francis for their good sense and good fortune. May this windfall create lots of scholarship opportunities.

  2. I would have liked the story better if it had been the students themselves that made the investment choice (for that matter, all the investment choices through the program). But still, congrats!

  3. I find it more than a little bizarre to read that a high school invested in Snapchat of all things. Investing is tantamount to an endorsement. And to see a high school like St. Francis endorsing an app that is at best a distraction for students and at worst a tool for bullying is a little mystifying. Did Snapchat accept a $15K investment precisely for this kind of press at IPO? And what kind of policy does St. Francis have for Snapchat use? Early on, the major feature that differentiated Snapchat from its competitors like Facebook and Instagram was that it took pains to remove pictures shortly after they were viewed. I got the impression that its main use case was as a way to share “party” pictures. It has since evolved into being much more than that, but early on especially, when this investment was being made, this was a very questionable app. Maybe I’m old fashioned, and I sincerely hope St. Francis’ windfall is well spent, but I hope they are a little more careful in selecting companies to invest in going forward.

  4. Scholarships for all neighborhood kids sounds like a GREAT idea! The more neighborhood kids who are close enough walk or bike in will mean that much less traffic.

  5. Sour grapes? Why? If Saint Francis makes $1 or $20M or $100M on an investment it really makes no difference to me whatsoever. However I am still mystified why a high school, any high school, anywhere would ever think it was a good idea to *endorse* Snapchat.

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