Mountain View's Castro Street opens up for an eat-and-greet to rally support for businesses | Peninsula Foodist | The Peninsula Foodist | Mountain View Online |

Local Blogs

Peninsula Foodist

By The Peninsula Foodist

E-mail The Peninsula Foodist

About this blog: Get the latest food news with the biweekly Peninsula Foodist newsletter.
We are constantly on the lookout for new and undiscovered meals, from Michelin-starred restaurants to tac...  (More)

View all posts from The Peninsula Foodist

Mountain View's Castro Street opens up for an eat-and-greet to rally support for businesses

Uploaded: Jun 29, 2022
By Malea Martin


Restaurant bloggers Lala Mayjer, left, and Michael Leadon, right, clink glasses before eating some Blue Line Pizza slices during Taste of Mountain View. Photo by Magali Gauthier.

A line spilled out the door at Blue Line Pizza on June 22 as Taste of Mountain View event-goers waited to try the Castro Street restaurant's Chicago style deep-dish pizza. Eyes lit up as Blue Line Manager Eric Chan brought out a freshly made white pie, one of the restaurant's signature pizzas loaded with gooey mozzarella, feta, roasted zucchini and fresh tomatoes atop a garlic-infused olive oil base.

Blue Line Pizza was one of 19 Castro Street businesses that opened their doors to the community Wednesday evening, each offering bite-sized samplings of their most-loved menu items accompanied by local wine and beer vendors. The event, put on by the Mountain View Chamber of Commerce and the Mountain View Downtown Business Association, brought about 600 people into downtown to enjoy the second iteration of Taste of Mountain View. The food, wine and beer walk first started last November.
"The exposure is great," Chan said during the event. "We're talking to all kinds of people from different parts of the Bay Area, some people from out of town."

Restaurant bloggers Lala Mayjer and Michael Leadon came from San Jose to experience Mountain View's culinary scene, and after trying a bite from Asian Box next door, Blue Line was next on the list. Leadon said he's been before, so he already knew he was in for some delicious pizza.

Mayjer said she appreciated the attention to detail put into the Taste of Mountain View goodie bags. The mini purple tote bag came equipped with hand sanitizer, a set of utensils, a reusable plastic wine glass, compostable plate, a map of participating businesses and a raffle passport that patrons could get stamped at each stop and then turn in for a chance to win prizes.

"The goodie bag, the whole stamp passport thing, it's like a game. It's fun," Mayjer said after finishing off her pizza slice.


A Taste of Mountain View participant shows off all the passport stamps he has received during the event. Photo by Magali Gauthier.

Leadon, an avid foodie, has tried almost every restaurant on Castro Street, so he was surprised to discover a place he hadn't been to before: Rootstock Wine Bar.

"It's funny because I've driven over this street, and I've never seen that place," Mayjer added. "So now I know there's a wine place there."

Chamber CEO and President Peter Katz said that's the goal of the event: to help folks discover restaurants in Mountain View that they've either never heard of or just haven't had a chance to try yet. The event has no limit on how many food, wine and beer tastings ticket holders can try.

"The idea is really to get people inside the businesses' doorsteps so they can showcase what they do, be introduced to what the business is all about, and hopefully come back," Katz said. "A lot of the businesses said they would do special deals that night, which is good to get people back. I think that the real benefit of this is that it showcases Mountain View and showcases the small businesses, giving them a chance to shine and be in the spotlight."


Blue Line Pizza worker Erin Yarwood serves Raechel Harnoto a slice of pizza during Taste of Mountain View on Castro Street. Photo by Magali Gauthier.

Casa Lupe co-owner Kevin Thompson, whose restaurant has served up Mexican comfort food for the last 24 years, said participating in the event last November "really did make an impact," so doing it for a second time was an easy choice.

"The community has been so good to us. It almost gets me emotional, because during COVID there were a lot of businesses that closed," Thompson said as event-goers stopped by to snag some chips and fresh salsa, Casa Lupe's offering for the night. "But our patrons came and supported us, did whatever they could to make sure that the doors stayed open. ... You get a lot of people that attend this that really aren't familiar with all the restaurants, so we have got a lot of new (patrons) just because they come to the Taste of Mountain View."

Retail store owners had the opportunity to open their doors too, offering small bites and drinks to bring people in and promote their small businesses. The chamber helps facilitate a partnership with a local restaurant, winery or brewery so that retail stores can "feel a part of this as much as everyone else," Katz said.

"It's not their product that people are eating or drinking but it is their products in their store that people are surrounded by," he said. "They look around and say, 'Oh my gosh, I never knew this was here.' A lot of them (business owners) report an increase in sales that night and in subsequent months."

The next Taste of Mountain View is scheduled for November.

"The Downtown Business Association, the chamber, and the city are all committed to looking for more events and more creative ways we can bring vitality and foot traffic and commerce to downtown and other areas of the city," Katz said. "It's likely we'll do something similar in other parts of the city in the future."

Email Staff Writer Malea Martin at [email protected]

Dig into food news. Follow the Peninsula Foodist on Instagram and subscribe to the newsletter to get insights on the latest openings and closings, learn what the Foodist is excited about eating, read exclusive interviews and keep up on the trends affecting local restaurants.
Community.
What is it worth to you?

Comments

There are no comments yet for this post

Follow this blogger.
Sign up to be notified of new posts by this blogger.

Email:

SUBMIT

Post a comment

In order to encourage respectful and thoughtful discussion, commenting on stories is available to those who are registered users. If you are already a registered user and the commenting form is not below, you need to log in. If you are not registered, you can do so here.

Please make sure your comments are truthful, on-topic and do not disrespect another poster. Don't be snarky or belittling. All postings are subject to our TERMS OF USE, and may be deleted if deemed inappropriate by our staff.

See our announcement about requiring registration for commenting.

Stay informed.

Get the day's top headlines from Mountain View Online sent to your inbox in the Express newsletter.

Arya Steakhouse, a standby for steaks and Persian cuisine, moves to downtown Palo Alto
By The Peninsula Foodist | 0 comments | 2,206 views