News

Two new movie theater complexes for MV?

Century 16 owner announces plans for new theaters, fitness center and offices for site

If a developer wins approval, the Century 16 movie theaters on Shoreline Boulevard may soon be demolished to make way for a new theater, fitness resort, offices and a hotel.

The proposal from SyWest Development and Cinemark came as a surprise to city officials, who learned about it in a press release last week describing plans for a new "state-of-the-art 16-screen movie theater" along with a "premier resort style" athletic club in a 130,000 square foot campus.

Phase two of the project would include so-called class-A office space and a hotel.

The announcement could make another developer, Merlone Geier, take a second look at plans for an eight-screen theater as part of its second phase of development at San Antonio Shopping Center, a project set to go before of the City Council on Oct. 29.

Century has been operating a movie theater on the site for over 50 years, said Cinemark CEO Tim Warner in a press release. The location was home to a drive-in theater built in 1962, which was later replaced by a multi-screen theater in 1984.

"Now, we are thrilled to introduce a new state-of-the-art Century movie theatre to our guests in Mountain View. This complex will feature our new NextGen concept which offers the latest technology and cutting-edge amenities, including a Cinemark XD auditorium," said Warner.

The movie theaters on the site were once owned by the family now proposing to build the fitness resort. The Syufy family sold the Century movie theater chain in 2007, and is now planning to build the fitness center in Mountain View,as well as others in Redwood City and Roseville.

"VillaSport is much more than fitness; we are truly a place for families to gather and socialize with their neighbors," said VillaSport CEO and president Joseph Syufy, in a press release. "It is the only place where fitness, family and community all come together. Our resort-style campus and unsurpassed programs, equipment and amenities are the perfect fit for this market and we are thrilled to have Mountain View as the second location in our planned network of Bay Area clubs."

Planning director Randy Tsuda said the City Council has to approve the project (a "gatekeeper request" is scheduled for the Sept. 17 council meeting), but judging by the tone of the press release, the developers aim to send a message that the project is definitely in the works to open in March of 2015.

"It's ambitious," Tsuda said of the timeline. That's because the City Council has set a policy against approving new development in the Shoreline area until new zoning standards are adopted at the end of 2014.

A proposal has yet to be officially submitted to the city. Tsuda said the developers did not own the buildings at the corner of Plymouth Avenue and Shoreline Boulevard that house the Sports Page and several restaurants, or the tilt-ups that house numerous businesses along Shoreline Boulevard at Highway 101.

Comments

Posted by Garrett, a resident of another community
on Sep 11, 2013 at 11:56 am

I still think the one in the San Antonio Center is not going to be Cinemark but another company that has its eyes on the bay area.


Posted by psa188, a resident of another community
on Sep 11, 2013 at 12:50 pm

Spending megabucks on replacing theaters with new theaters does nothing to get more people to go to the movies because Hollywood seems to be incapable of delivering any original content. I'd rather wait for the DVD than pay overpriced admission and concession prices.


Posted by Guy Who Woke Up From 27 Year Coma, a resident of Castro City
on Sep 11, 2013 at 1:44 pm

I hope this doesn't affect Laser Quest.


Posted by Andrea, a resident of Old Mountain View
on Sep 11, 2013 at 2:21 pm

I was wondering about this comment " thrilled to have Mountain View as the second location in our planned network of Bay Area clubs"... It seems the first planned location is Redwood City: Web Link


Posted by Maher, a resident of Martens-Carmelita
on Sep 11, 2013 at 2:24 pm

Maher is a registered user.

Oh no! What impact will these plans have on the facility housing Cheryl Burke's dance studio which is in a bldg nearby the current movie complex on Shoreline?
AND somehow I doubt MV needs/can support two new movie complexes i.e. at San Antonio and at Shoreline.

The whole thing sounds like over-kill to me; like psa188 I wait for the DVD version rather than spending $$'s for any of the current films on the market.


Posted by Jerry, a resident of North Whisman
on Sep 11, 2013 at 2:32 pm

I suspect this is their attempt to rationalize a $20 admission price. I stopped going to movies when the cost hit $10, and I suspect I'm part of a growing group of people who feel the same. Apparently SyWest hasn't heard that we can show DVDs on a 50" screen at home. Why go to the trouble of going to a high-priced theater with rude people all around? And my popcorn is fresher!


Posted by Wize1, a resident of Whisman Station
on Sep 11, 2013 at 2:34 pm

Don't do it! Current theatre is perfect "as is." People really enjoy sitting by the fountain, the property has a great layout and nice tree-lined parking area. Last thing we need is another hi-tech/fitness club, more concrete, no place to park, and higher priced theatre tickets to pay for construction of new facility where people will NO longer want to go.


Posted by hmax, a resident of Cuesta Park
on Sep 11, 2013 at 2:47 pm

Don't care to pay for movies at a theater and get charged $500.00 for a box of Junior Mints...not to mention all the distractions, but...they're pretty smart to do it because Google will probably buy them out in their ever expanding force of their evil empire...spreading like a cancer in the area so they can keep their techie automotons close...


Posted by PhilTWhitepants, a resident of Castro City
on Sep 11, 2013 at 3:28 pm

when I read that the existing Cinema 16 was built in 1984, I nearly went insane. Because, that was TOTALLY when I had guessed it was built. And also Laser Quest.


Posted by You missed the party, a resident of Castro City
on Sep 11, 2013 at 4:30 pm

I'd prefer it if they built a new Moffet Drive-in. Fantastic times in the early 80's! Slasher pics and high school girlfriends on a hot summer night. Teenage perfection.


Posted by Dana, a resident of Monta Loma
on Sep 11, 2013 at 6:05 pm

The reason movie theaters are not doing very well in general is because they don't offer any great service. I had the best movie experience in Denver at a Landmark Theater. I had what they call a VIP seat which was $15 and Senior $12, this included really nice seats and a person waiting on me through out the movie serving me beer or cocktails and snacks. All the seats in the theater offer all you can eat free popcorn and soft drinks. General admission was $12 and $9. I wish they would do the same thing here, it would definitely bring me back to the going out for a movie.


Posted by PA Resident, a resident of another community
on Sep 11, 2013 at 6:17 pm

Much prefer Palo Alto Square to all the other movie theaters, but they don't always show the movies I want.

I like to see a movie in a comfortable seat, without seeing heads in the bottom of my view (in other words the seats need to be terraced well). I do not like to hear other people's conversations, hear them chew or munch and the smell of coffee, popcorn or pizza is pretty disgusting. I would like to see food banned from theaters. I suppose I am in the minority in that though. But banning food and coffee would keep the seats cleaner and less trash rolling around. Sometimes I feel I am watching a movie in a kindergarten classroom. For the amount of money we are expected to pay, I would like a more upmarket experience in a cleaner environment.

I also appreciate the fountain outside Shoreline.


Posted by Davan, a resident of Cuesta Park
on Sep 11, 2013 at 6:25 pm

Please stop using the phrase "so-called", if something is called something, it is not so-called it is called what it is called. Stop this abuse of the English language.


Posted by Hockey Dad, a resident of another community
on Sep 11, 2013 at 10:16 pm

Any chance this new fitness center would have a new state of the art hockey rink for my son to play hockey in? That would be cool!


Posted by tommygee54, a resident of Rex Manor
on Sep 11, 2013 at 10:48 pm

This is great news. Now this newly updated Century 16 movie complex may have stadium seating instead of what they have now, rows of seats with no leg room at all. 1984 is when this theater complex openned up---but with only 10 screens. But when the place gets updated, I will be there alot.


Posted by Jes' Sayin', a resident of Blossom Valley
on Sep 11, 2013 at 11:34 pm

Something stinks here. There's a smokescreen.

Looks to me that under the guise of new and better theaters it's actually an attempt to make money via the true moneymaker in Mountain View these days: housing for Googlers.

Don't be fooled about what's really going on.


Posted by Garrett, a resident of another community
on Sep 12, 2013 at 9:01 am

Yes movie theaters have high priced admission tickets, food and drink out of this world and being 6 foot 2 inches. I find theater seating like those on a plane, cramped with lack of leg room and sometimes a armrest hog. But I love going, sometimes you met others with the love of film, wish someone would play more classic films. Only time I eat popcorn is at the movies, no butter but salted. Yes the prices are high so I go in the afternoon show or evening weekday show. Less crowds, I have a rewards card so I get free stuff.

Before or after the movie I shop, because I feel good or I eat and drink. I tend to head to places where I get served. I leave a good tip, I provide the means for others to work.


Posted by Guy Who Woke Up From 27 Year Coma, a resident of Castro City
on Sep 12, 2013 at 10:38 am

I'm really looking for that to Howard the Duck movie. Looks good!


Posted by DC, a resident of Sylvan Park
on Sep 13, 2013 at 7:21 pm

I think Jes has it right, Google wants a better place to exercise and watch movies. Or they can just sell them the land and make the reg towns folks watch at San Antonio.


Posted by Laser Quest Fan, a resident of Cuernavaca
on Sep 15, 2013 at 11:54 am

Please do not disturb Laser Quest!!! If anything, make improvements to the parking and access to it. It is a fun place for families, teens, and a mecca for kids birthday parties.


Posted by Robert C, a resident of another community
on Jan 30, 2014 at 6:16 am

I worked at that theater over 20 years ago. I suppose I should make time to see some last movies there before they demolish it. It's a shame because that theater represents some very nice architecture. Besides, tearing down that 16-screen theater to replace it with another 16-screen theater seems wasteful to me, even if they are going to outfit it with an XD auditorium. But all of the old dome-style Century Theatres are disappearing; Century 24 and 25 in San Jose were demolished a couple of weeks ago. So this news is disappointing, but not a surprise.

I don't believe the Syufy property includes that development between the theater and the freeway where Laser Quest and others are located. So those establishments should be safe. Although I trust the city will require adequate parking for whatever they build there, otherwise parking in that development could be a problem. I know when I was working there, we had an agreement with them for our patrons to park in that development during certain times.

I also don't believe Google is exerting any influence here. The Syufys have stared down greater opponents than Google (namely the government itself), and won. The Syufys are not the types who would bend to influence like that. Besides, what they are planning for this property seems in-line with what they are doing with other properties that they own; tearing down (in most cases, perfectly good) old movie theaters and placing other things there, like sporting good stores, health clubs, etc. They have done, or are doing, similar things to other properties such as the former locations for Cinedome East in Fremont, CineArts Pleasant Hill, and are trying to do the same for the Century Park 12 Redwood City location.

BTW, Century Cinema opened on November 1, 1985.

Web Link


If you were a member and logged in you could track comments from this story.

Post a comment

Posting an item on Town Square is simple and requires no registration. Just complete this form and hit "submit" and your topic will appear online. Please be respectful and truthful in your postings so Town Square will continue to be a thoughtful gathering place for sharing community information and opinion. All postings are subject to our TERMS OF USE, and may be deleted if deemed inappropriate by our staff.

We prefer that you use your real name, but you may use any "member" name you wish.

Name: *

Select your neighborhood or school community: * Not sure?

Comment: *

Verification code: *
Enter the verification code exactly as shown, using capital and lowercase letters, in the multi-colored box.

*Required Fields

Freshman Blues Don't Mean Wrong College
By John Raftrey and Lori McCormick | 1 comment | 890 views

Background and Ideas for the Comp Plan
By Steve Levy | 14 comments | 813 views

Give me a moment
By Jessica T | 0 comments | 610 views

My Experience Using Tugg.com To Host A Movie At Shoreline
By Angela Hey | 0 comments | 422 views

Do More, Faster and Faster. Limits? Not for Me!
By Chandrama Anderson | 0 comments | 347 views